Brand: Experian

Role: Content Strategy Manager

​

These action plans were the foundation for a core collaboration between CRM and Content Marketing. I was in CRM at the time. Driven by content, it was naturally a heavy lift to research, write, and advise on the kinds of worksheets and financial self-help tools that Content Marketing needed to create with development.

​

The three actions consumers most often turned to Experian for help for are 1) buying a house; 2) buying a car; and 3) getting out of debt.

​

Each of these areas incorporate credit, but have unique industries. Therefore, to make the project successful, we needed to motivate individuals to complete the 3 steps we created to help them reach their goals. The content on the other side of the steps was actionable, often a combination of checklists and worksheets.

​

This program was extremely successful in driving paid memberships (or winning paid subscriptions from free members).

​

​

If you're reading this on mobile, tap the images and they should pop up for an easier read.