Brand: Root Blends

Role: Freelance Packaging Writer

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Root Blends is a health and wellness startup based out of New York City. They make these amazing, pre-packaged smoothie blends, and hired me to invent a naming system and write all their packaging copy. I also wrote their tagline, What Feeds You.

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What I'm most proud of: Coming up with the naming system as a framework because there were a lot of components the client wanted to include, so we needed to stay focused on the user of each blend type. Difficult, but super fun.

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