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THOUGHTKNOT
Welcome to my thoughts on language, life as a writer in the PNW, and the business of content. Occasional poetry.


Am I the only one feeling "emo nostalgia"?
Am I the only one experiencing an emo renaissance in my listening habits? From the gym to the car, the bridge the genre creates extends to the feeling that someone else knows, someone else sees it: This deeply human need to be authentic in a world of polish and AI generation.

Lauren Winder
3 min read


Engaging Copywriting Techniques with Examples
When it comes to writing copy that truly connects, you want to grab attention fast and keep it. I’ve learned that the secret sauce lies in using engaging copywriting techniques that speak directly to your audience’s needs and desires. Whether you’re in financial services , SaaS , or online retail , the right words can turn browsers into buyers and clicks into loyal customers. Let’s dive into some powerful strategies that will elevate your copy and make your message impossible

Lauren Winder
4 min read


Just over here weeping with the Fates for Orpheus
In the Netflix adaptation of Sandman by Neil Gaiman, there's a moment that made me weep for its beauty. Hear the song and explore the myth.

Lauren Winder
4 min read
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