Brand: Experian

Role: Content Strategy Manager

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Experian decided to dip its metaphorical toe into the auto insurance space. I was involved in defining the content strategy that led CX to officially launch auto as a vertical, and scale the business through a robust CRM initiative and huge partnership expansion. Here is what that early work looked like—and the test results that gave D2C leadership the green light.

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Experian's auto insurance program was so lucrative, the business decided to expand into auto refinancing. Eventually, vertical expansion into home and life insurance partnerships were quick follows.

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