Brand: Experian
Role: Content Strategy Manager
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In March 2020, the coronavirus pandemic hit. As the company's CS leader, my job was to help define CX's go-to messaging strategy, which we applied to all customer communications—as well as a Financial Health Center (prototyped and tested, not launched).
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Gained executive buy-in for our D2C public response to the pandemic and then planned and executed resultant content strategy and design.
Gained executive buy-in for our D2C public response to the pandemic and then planned and executed resultant content strategy and design.
Gained executive buy-in for our D2C public response to the pandemic and then planned and executed resultant content strategy and design.
Gained executive buy-in for our D2C public response to the pandemic and then planned and executed resultant content strategy and design.