Brand: Experian
Role: Content Strategy Manager
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I was hired into Experian's CRM department—specifically for direct-to-consumer email marketing. During my time at the company, I wrote hundreds of emails and thousands of copy variants for testing. What you see here is a smattering of those I am most proud of, either because they performed well or because the messaging was innovative.
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Customer journey for Dark Web acquisition



Customer journey for Dark Web acquisition





Journey for customers filing disputes



Journey for customers filing disputes

Onboarding journey - Free customers



Onboarding journey - Free customers

Content-focus on boarding by intent



Content-focus on boarding by intent

Onboarding journey for paid customers



Onboarding journey for paid customers

Triggered emails with dynamic content



Triggered emails with dynamic content









High-performance copy right to your inbox



High-performance copy right to your inbox