Brand: Experian
Role: Content Strategy Manager
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I was hired into Experian's CRM department—specifically for direct-to-consumer email marketing. During my time at the company, I wrote hundreds of emails and thousands of copy variants for testing. What you see here is a smattering of those I am most proud of, either because they performed well or because the messaging was innovative.
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Customer journey for Dark Web acquisition
Customer journey for Dark Web acquisition
Journey for customers filing disputes
Journey for customers filing disputes
Onboarding journey - Free customers
Onboarding journey - Free customers
Content-focus on boarding by intent
Content-focus on boarding by intent
Onboarding journey for paid customers
Onboarding journey for paid customers
Triggered emails with dynamic content
Triggered emails with dynamic content
High-performance copy right to your inbox
High-performance copy right to your inbox