Brand: Adobe Workfront

Role: Writer

When the coronavirus pandemic hit, Adobe Workfront started talking to their clients about how the crisis was affecting them and how they were responding. I had the privilege of helping Adobe Workfront tell their clients' stories based on recorded interviews.

What I'm most proud of: Listening to these incredible leaders articulate their companies' responses to the COVID-19 crisis has been an inspiration. I've partnered with Adobe Workfront's content strategy and customer success leaders to get to the heart of each of these stories by defining both commonalities (social distancing) and distinguishing traits (industry, limitations, infrastructure, etc.) in a historical moment.

If you're reading this on mobile, tap the images and they should pop up for an easier read.

Former race-car driver, Elizabeth Volini, drives her team with empathy—a quality that's served as a beacon for connection during the pandemic. You can read the blog on Workfront's site here.

FCB's Graham Johnson discusses how the coronavirus introduced new challenges to executing creative work overnight. In a moving paradox, the international agency's extraordinary creativity has skyrocketed amidst unexpected constraints. Tap here to see the blog on Workfront's site.