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THOUGHTKNOT
Welcome to my thoughts on language, life as a writer in the PNW, and the business of content. Occasional poetry.


Engaging Copywriting Techniques with Examples
When it comes to writing copy that truly connects, you want to grab attention fast and keep it. I’ve learned that the secret sauce lies in using engaging copywriting techniques that speak directly to your audience’s needs and desires. Whether you’re in financial services , SaaS , or online retail , the right words can turn browsers into buyers and clicks into loyal customers. Let’s dive into some powerful strategies that will elevate your copy and make your message impossible

Lauren Winder
4 min read


7 Reasons Why ChatGPT Won't Replace Writers
In the age of AI and automation, there is a growing buzz around tools like ChatGPT by OpenAI that can churn out text-based content within...

Lauren Winder
9 min read


Why hire a copywriter? - Top 11 benefits of hiring a copywriter
Are you struggling to create compelling content that converts leads into customers? Hiring a professional copywriter could be the...

Lauren Winder
8 min read


What is content marketing? - A comprehensive guide for beginners in 2025
Content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content.

Lauren Winder
12 min read
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